There are various reasons why it mainly focuses on woman empowerment. Firstly if we look at the music video we see women struggling with their job,sport or education. However,they did not give up. They decided to work hard and follow their dreams. According to legit.ng, "You will fall in love with Prince Kaybee-Fetch Your Life ft Msaki by author Clare Kamau, it states that the visuals in the video tell an encouraging story. No matter how many times you fail,all you need to do is apply yourself and work harder. With this all your dreams will come true.
The phrase at the end of the music video also focuses on woman empowerment. According to Clare Kamau,she said that the video also encourages people to educate and empower women because when "you empower women,you feed a nation".The fact that she mentioned that women should get education highlights some of the issues faced by women. One of them is gender inequality where women are seen to be weaker than men.The phrase, "You empower women you feed a nation" is shown at the end of the music video so that women get education,they should not think they are not good enough to achieve their dreams. Women can feed a nation meaning to say that they can take the world to greater heights.
The main reason why Prince Kaybee produced the song was to inspire women to follow their dreams. According to other sources on the internet,it states that the single features ethereal-voiced songstress,Msaki,who complements Kaybee's production are giving the song a softer,yet inspiring narrative for you to 'fetch your life' and keep rising and this is why he decided to honour women in the music video. Moreover,Prince Kaybee took to his social media pages to share snippets of the video. We see an all-female cast as it aims to uplift and empower women ,highlighting the struggle of South African women in today's society. This is why I said the song highlights some of the issues faced by women.
Moreover,according to the press release by Yule Dark February 08,2019:Leading House Music DJ and hitmaker Prince Kaybee "Fetch Your Life ", Prince Kaybee said that the song is dedicated to his fans to encourage them to stay positive and fetch their life because life won't come to you, Go On and Take On The World.This is supported through the song lyrics:
"Fetch your life,go on be alive
Ain't nobody living out here
Be someone who's living out here"
"Fetch Your Life " was released on 2019 through a label called Universal Music (PTY) LTD South Africa. It is taken from the album Re Mmino.
According to Clare Kamau,"You will fall in love with Prince Kaybee-Fetch Your Life ft.Msaki ,she states that it will make you appreciate your small wins and dancing to the amazing beats.
The song is not only uplifting women in South Africa but to every women in Africa and around the world to follow their dreams.